Back to the roots with Tradera - 2017 / 05 / 21

Back to the roots with Tradera

2017 / 05 / 21

Brand New Content and the online auction and shopping website Tradera releases ”Vad är grejen?” – a brand new video format for Facebook.

What happens if todays kids are presented to a 80’s Walkman? Or an old vinyl player?

How will they react?

That is the basic premise in Brand New Contents and Traderas Facebook video show ”Vad är grejen?” (”What’s the thing?”).

In each episode, a series of cute children are seated at a desk and are given an object from the 70’s and 80’s and responds to it. The format pays off in two ways: by eliciting a nostalgia reaction from the older viewers who are old enough to have experienced the outmoded gadgets and by showcasing the cuteness of the children’s first, innocent reaction.

– Through a production with perfect tonality we have generated record-high involvement in the form of shares, likes and comments - straight into the target group, says Marcus Almén, Brand Manager at Tradera.

Watch the episodes here: