Help us Celebrate Mothers and Save Lives

2018 / 04 / 13

On Mothers Day, May 27th, Brand New Content will launch a Brand New live-gala that will celebrate and honor extraordinary mothers.

Partnering up with the Swedish aid organization Läkarmissionen, the broadcaster Discovery Networks Sweden (Kanal 5), communication agency Bon Relations and the daily newspaper Expressen, the purpose of the project is to raise funds that can help increase vital necessity and life conditions for mothers all around the world.

"This is an important event that touches upon all people. It gives everyone an opportunity to honor their own mother by help saving someone elses life", says Sofia Wistam who will host the the two-hour show together with Pernilla Wahlgren.

A distinguished jury, including Kristin Kaspersen, Özz Nüjen, Amelia Adamo and Lars Lindström will award extraordinary Mothers that have been nominated by the readers and viewers of Newspaper Expressen.

"We are really proud of creating yet another format that celebrates good things in order to inspire us all towards building a better society. Please help us make a difference by supporting Läkarmissionen's good cause ( and by tuning in Kanal 5 or DPlay May 27th at 20.00", says Anders Sundberg, CEO of Brand New Content.