From one food lover to another2019 / 09 / 10
Food chain Hemköp is today launching a new communication concept called "From one food lover to another". Brand New Content is the content partner responsible for the launch.
During the spring the process has been underway to clarify the brand positioning for Hemköp, creating a consistent expression that is recognized in all communication channels and platforms. The new concept is now launched, with all aspects revolving around food and food lovers.
At the center of the initiative is a content strategy and thematic content plan that Brand New Content has developed together with Cogs Creative and Hemköp's inhouse department.
Since June, Brand New Content have been working on keeping all of Hemköps communication channels in line with the brand expression strategy, as well as being responsible for the joint content plan and served as content editor for, among other things, Hemköp's social channels.
- Hemköp is a dream customer, an uncut diamond in the segment. Their strategy to have the story in focus on all platforms is very well chosen - a philosophy that we at BNC have always has focused on. We are delighted to be part of this amazing and creative team, and thrilled to finally launch the results of our efforts, says Klas Lindberg, CEO of BNC's content subidiary Brand New Story.