Time for Mother's Day celebration2019 / 05 / 17
On Mothers Day, May 26th, Brand New Content once again celebrates and honor extraordinary mothers in a two hour live event on Discovery Networks Sweden and ExpressenTV.
Partnering up with the Swedish aid organization Läkarmissionen, the broadcaster Discovery Networks Sweden (Kanal 5) and the daily newspaper Expressen, the purpose of the project is to raise funds that can help increase vital necessity and life conditions for mothers all around the world.
"This is an important event that touches upon all people. It gives everyone an opportunity to honor their own mother by help saving someone elses life", says Sofia Wistam who will host the the two-hour show together with Pernilla Wahlgren.
Except from telling emotional storys from all around the world, a distinguished jury including Lina Hedlund, Kodjo Akolor and Bahar Pars has choosen two role model-mothers to be awarded during the gala night, nominated by the readers and viewers of Newspaper Expressen.
"We are really proud of establishing yet another meaningful project that inspires us all towards building a better society. Please help us make a difference by supporting Läkarmissionen's good cause (www.lakarmissionen.se) and by tuning in Kanal 5, DPlay or Expressen May 26th at 20.00", says Anders Sundberg, CEO of Brand New Content.